WSA@Mobile World Congress Barcelona 2016
The mobile industry is characterised by growth and opportunity, and as the industry changes, opportunities increase. The 2016 MWC Mobile World Congressrepresents the constant development and movement of the mobile revolution worldwide, but what is in content wise? What is the down to fact use for solving challenges?
WSA Chairman Peter A. Bruck was present at the MWC Mobile World Congress and gives you an in depth analysis of the well hyped technical innovation, looked upon through untainted glasses.
„Mobile is Everything“: concerning digital transformation, frustrated telecom providers, Mark Zuckerbergs baby photos - and Facebook, the „fare dodger in mobile networks with the VR view“
BARCELONA. His appearance was undoubtedly the highlight at the largest high-tech exhibition, the Mobile World Congress ( MWC ) in the Catalan capital Barcelona. The more than 100,000 visitors came, however, not only because of telephony and mobile phones. Rather the title "Mobile is Everything” was about the entire digital transformation - and Mark Zuckerberg, the young man in T -shirt and jeans, was clearly the star.
The mobile industry offers him a stage, even though they suffer immensely under the massive success of Zuckerberg and Facebook. The mobile providers provide the hardware services that services like Facebook use without investing a cent. Because Zuckerberg and his company drive on it dodging the fares, while any other user in the mobile networks must pay for their data volume.
Facebook + Samsung
Zuckerberg, humble, funny, present, is not bothered by that - and he also knows to tell the digital transformation to the modern world in an autobiographical way quite nicely. His mother would - when he was a baby itself - record his first steps in a book. His aunt had ten years later already created an album of photographs, while his sister - another ten years later - used primarily video to record the family history.
Zuckerberg himself, now for almost one year father of their little girl Maxima, would make a 360-degree Virtual Reality Movie. This is already reality.
So it's not surprising that Zuckerberg had a big appearance at MWC twice: The first on the day before the congress as surprise guest at the big Samsung show about "Virtual Reality" (VR).
While hundreds of reporters and geeks rocked fascinated with eye masks in their chairs, the Facebook founder and CEO sauntered down the aisle and stole the latest high tech the show. Only to - quite the "Business Boy" - predict again a bright future to it.
The appearance of Zuckerberg and the Samsung Executives laid a plan open that promised something completely new: Facebook wants to become the largest sharing platform for VR - content and thus outflank Google with YouTube.
Thus the cooperation with the equipment manufacturer fits quite into the concept. Facebook becomes the world's leading platform because it’s promoted by the world leading equipment manufacturer- and vice versa.
How this does not always work, Zuckerberg has experienced in India. A similar deal, as the one with Samsung, stands behind the over three years supported initiative "Internet.org". Clad as CSR project, Facebook tried to get providers in emerging and developmental countries to connect the target group without internet access to the network. The strategy brings only advantages for Facebook: The costs for the infrastructure construction and antenna roll-out have to be carried by telecom providers. Facebook does the marketing, and the use is for an initial period of one to three years, depending on the market, for free.
Unsurprisingly, no payment means only limited use of the Internet, namely primary and partially exclusive Facebook.
Some countries small telecom companies, honoured by Zuckerberg's attention, signed a partnership. In India, however, the deal was stopped for unfair competition. Thus at last Facebook couldn't fund, at least on the subcontinent, its market expansion no longer by the Telco’s.
Also in terms of VR Facebook builds quickly market dominance and lets the Telco’s pay for the infrastructure. VR data volumes are much bigger than any HD video. Facebook globally engages advertisers and leaves the worry about fees and costs to the Telco’s. Thus, Facebook is the largest fare dodger of all times: The group uses the global data traffic companies to provide new technology - for free.
Zuckerberg sees this as completely natural. This he declared in an interview with Jessi Hempel, the deputy - editor in chief of the magazine Wired. He would understand the continuing frustration of telecoms, who invest billions in better networks for Facebook. It would be up to them to come up with new business models. Facebook and himself would be ready to partner anytime.
Visions of drones
Zuckerberg therefore used the WMC also to present a new "Telco infrastructure project", to, how he phrased it: "exempt the cost from the telecom infrastructure". Some operators found the idea of an “infrastructure light” interesting enough to sign. In the meantime, he entertained the audience with stories from the Aquila project (note: Internet from the stratosphere by drones) and the solar planes of Facebook, which, circling like drones in the sky
and energized by endless solar energy, provide Internet in faraway remote areas. Among the audience there were few who thought about sunless nights - the majority only thought of the micro millimetre exact laser technology that the Facebook boss described - a miracle the precision and novelty...
And that's not all: Facebook also invites to an Open-Compute initiative. The goal would be to develop Open Source server software - collective - around the globe. This would spare the telecom industry at least two billion USD a year, or just ruin the server manufacturers. Therewith he also aims at the data centre operators Google and Amazon to. He also wants to invest particularly in Europe in F & E and open corresponding centres. For VR would create a to date unknown immersive communication (note: immersion - the impression that the perception of the own person in the real world is reduced and in the virtual enlarged). VR, connected with artificial intelligence, would be the next technological challenge to Facebook.
As fare dodger with the VR-view in the networks of telecom industry and fired through mobile advertising turnovers, Facebook wants to enter a direct powerlifting with Google and Apple for dominance in the digital oligopoly fight. At MWC the demonstration of this dominance seemed successful, because Apple principally does not participate and Google showed little presence except for the Android platform. The combined market mastery of these three marks the way to the future stronger than all new devices and apps at the 8,000 booths at the Congress.