HootSuite
Country:
Canada
Producer:
HootSuite Media, Inc., Mr. Ryan Holmes
HootSuite is a web and mobile social media dashboard aimed mainly at professionals who need to leverage sites such as Twitter and Facebook for their business needs. HootSuitehelps both individuals and organizations to spread messages, monitor conversations and track results across multiple networks, relying on a freemium business model. Its free version allows you to add five networks and supports Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.HootSuite enables organizations using the social web to launch marketing campaigns, identify and grow audiences, and distribute targeted messages across multiple channels. With HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to Twitter, Facebook, Linkedin, Wordpress and other social networks via web, desktop or mobile platforms, plus track campaign results and industry trends so as to rapidly adjust tactics. Best for actively managed accounts, HootSuite is designed to focus on streams which are housed in customizable tabs, organized by account, network or content. This flexibility makes it easier to monitor a specific type of feed more closely. Launched in December 2008 by Invoke Media, HootSuite’s rapidly growing user base includes governments, artists and organizations like the White House, Martha Stewart Media, SXSW and Zappos. Accolades include awards from Mashable’s Open Web, Canadian New Media, and Shorty Awards.
Jury Evaluation:
e-Business and Commerce are very much influenced by social media communication. This new discipline is gaining importance, though it adds more complexity and workload: HootSuite offers a remarkable solution for this challenge.
HootSuite is a web and mobile social media dashboard that helps individuals and organizations spread messages, monitor conversations and track results across multiple networks including Twitter Facebook etc. HootSuite helps organizations use the social web to communicate, identify and grow audience, and distribute targeted messages across multiple channels. Using HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to major US based Social Media platforms and services via web, desktop or mobile platforms. Further it helps to monitor topics by keyword monitoring or monitoring a preferred stream. HootSuite solves the problem of social media marketers and managers, community managers, analysts, researchers, and governments in regard to updating multiple social profiles with multiple editors without sharing passwords.
Although HootSuite has focused on North America, is available in English, French and Spanish and connects only to social media platforms and services in the USA and Canada –yet-, the jury acknowledged the functionality that HootSuite provides for the user, the quality of services and its execution as a SaaS. It is an easy to use, well structures SaaS tool with great potential. HootSuite is a very good example for a new kind of tool that will be essential for e-Business and e-Commerce companies to be successful in the future.
Printer-friendly version
